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 4 Essential SEO Strategy Elements for Service-Based Businesses   Web Traffic,Internet Marketing, Marketing Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines. While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants local leads. This article looks at what you must have in your SEO strategy if you’re one of those smaller businesses and you’re trying to gain visibility with clients local to you. 1. Your website Look at your website and see if you can tell where your business is located and who it services. Your target area should be prevalently noted in the Home page copy, your contact page, as well as in the footer. You can even incorporate it into your business name or URL. The idea is of course to make sure that when someone gets to your website looking for what you provide, they are also affirmed y...

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